Challenge

Dreams have a mission to help people save money. Our challenge was to help them explore ways to expand their user base by increasing recommendations made by current users.

Process

The format was a four day Google design sprint followed by an iteration week. A cross-disciplinary team from Dreams was gathered to go from finding the problem to ideating the first two days. Day three and four a smaller group prototyped and executed the user tests. The iteration week was executed by our design team.

Outcome

A report of the user needs and insights together with a tested and iterated prototype of a referral function in the app.