Pregnancy Health App
Careful Apps · 2020
Careful Apps came to us with a request to lead the creative process to help them develop a new pregnancy app.
A need for an app that has the pregnant woman’s physical and mental health as the main focus, rather than the fetus's development, was identified in the research. This is something that was lacking in existing pregnancy apps in the market.
A design process with Google Ventures design sprint as a framework. During the first sprint we developed a prototype of an app and conducted user tests to gain user insights. After the first week of design and user testing followed an iteration week where we re-designed and adjusted the app prototype based on the collected user insights, after these adjustments we did another test round. Together with the design sprints we also facilitated a brand workshop with the client to figure out values, brand personality, etc. Based on the brand workshop we created a brand identity and some visuals.
A two step delivery: The 1st delivery consisted of a rapport with user insights from the tests + iterated prototype of the pregnancy app, mainly focusing on the functions and UX. The 2nd delivery consisted of a polished and refined prototype of the app with an added layer of UI and visuals that was packaged and ready to be implemented by the developer in the project team.
”Working with Amanda and Felicia was a true pleasure. Working with our app solution they guided my team forwards with steady hands and creative minds. Highly recommend!”
— Paulina Jonasson, CEO Careful Apps
